Target group facts in highlights and figures

We target top and middle management at strategic and tactical levels - supply chain managers, logistics managers, warehouse managers, purchasing managers, production managers within the areas of transport, warehouse, planning, production, IT, financial management, logistics, Supply Chain Management, strategic purchasing, traditional purchasing, across sectors/industries, consultancy/consulting houses, etc.

Highlights of the reader survey 2023

  • 82% of readers work professionally in SCM and logistics.
  • AI, digitalization/traceability, sustainability, innovation and resilience & robustness are the themes that readers are most interested in.
  • 3 out of 4 have participated in one or more professional events in the past year – and online events are the most popular.
  • 36% of readers work in companies with over 500 employees, 41% in companies with 50-499 employees.
  • 39% are managers within the SCM area.
  • 19% have overall responsibility - and a full 70% are involved in purchasing and strategic choices within the Supply Chain Management area

Total target audience universe for SCM.dk

Consists of a print magazine published 4 times a year, an online portal, two weekly newsletters sent on Tuesday and Friday. In addition, theme newsletters are sent regularly where relevant agendas are unfolded. SCM.dk also runs SCM AGENDAEN, which is the medium's own podcast.

Broadness of the target audience

Profession

82% work professionally with logistics and Supply Chain Management

Areas of interest

Events, education & courses

3 out of 4 have participated in professional events in the past year.

Nyhedskilder

“How important are the following information sources/channels to you in terms of professional orientation and inspiration?”

Reading habits

“Which professional media do you read regularly?”